Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing . Jeremy Bullmore

Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing



Download Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing



Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing Jeremy Bullmore ebook pdf
Publisher: Wiley
Language: English
Page: 176
ISBN: 0470029153, 9780470029152

"Using catchy chapter titles and shrewdly linking them to the subject matter, the author actively ensures an entertaining page-turning experience." (Gulf Business Magazine, October 2006) In most markets these days, brands compete on terms of near-equality, each searching for a marginal advantage over its rivals. Not so in the writing-about-marketing market, where the Jeremy Bullmore brand stands alone. No competitor comes anywhere near to matching the wit and wisdom with which he illuminates his subject, or the pure enjoyment he gives his readers.

Jeremy Bullmore began his career as a trainee copywriter in 1954. Over half a century after its launch, the Bullmore brand has never been stronger. Read one chapter of this book, and you’ll understand why.

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